The Art and Science of Converting your Visitors into Buyers
Increasing the effectiveness of your web marketing is the biggest factor that will improve your profitability. If you are averaging 100 visitors a day coming to your website and 1 sale, your conversion rate is 1% By improving your conversion rate to 2% you have just doubled your sales, 3% tripled, etc.
The web gives us an amazing opportunity to quickly improve our profits by making small changes and testing the results. If you advertise in a magazine, you need to have your advertisement ready a month or 2 before the issue. You won't be able to know the results for about 4 months and you also need to have a special system setup to tack the results. On the web, you can make small changes on a daily basis and track the results. These small changes add up big.
Example: Joe's website is earning $2000 per month. He makes a New Year's resolution to improve his business and by making small changes and improvements he is able to increase his sales by 10% each month. Here are his sales over the year:
- Jan. $2200
- Feb. $2420
- Mar. $2662
- Apr. $2928
- May $3221.02
- Jun. $3543.12
- Jul. $3897.43
- Aug. $4287.18
- Sep. $4715.90
- Oct. $5187.48
- Nov. $5706.23
- Dec. $6276.86
If Joe continued at this pace for 1 more year, by next Dec. he would have $19,699.47/month
Is this possible? Absolutely. All you need to do is keep increasing the amount of visitors you get and your conversion rate. You may be able to double or triple your sales in only one month or week, just by making a few small changes... Web marketing is a very important component of search engine optimization.
Obviously if you have a service, you may have a limit to how many people that you can serve (unless you expand), however you can earn more profit per customer by offering complementary products.
Web Marketing - Search Engine Optimzation are 2 very important aspects of your business to ingretate for maximum profitability.
There are 4 tools that you can use to steadily increase your sales. The first is the amount of visitors that you receive. The second is
SEO Copywriting .
