Google Adwords™ is a form of paid advertising that allows businesses to reach potential customers right when they are actively looking for information about specific products and services online. This service allows you to bid on keywords that you choose which specifically or broadly relate to your product/service. When someone performs a search on a keyword that you have bid on, your advertisement is shown to potential customers in the sponsored links section:
As the name implies, you only have to pay when someone clicks on your ad. There are many important factors related to PPC advertising which include: picking the right keywords (profitable keywords), writing an advertisement that attracts clicks (and sales), choosing the bid price for each keyword and testing and tracking results.
PPC or Pay-Per-Click advertising can be an excellent tool to get targeted traffic to your website. You may choose to run your own ppc campaigns, however - be aware that there is a learning curve. Many businesses try PPC ads, lose money and give up. Having a profitable ad can earn you money every day and greatly add to your profitability.
Our PPC Campaign Management Service Includes:
- Keyword Research - We create a list of keywords for your product/service and pick the 'best ones' based on relevance, bid prices and search volume.
- SEO Copywriting - We write ads for your product/service that attract a high click-thru-rate and convert browsers into buyers.
- On-Page Copy Writing - For some clients, it is necessary to 'tweak' the page that the visitor will land on to increase conversion rates.
- Competitive Analysis - We 'pick our battles' and improve profitability by analyzing the competition for our target keywords. We may choose to focus on other keywords or use advanced techniques to take over the competitor's position.
- PPC Campaign Setup - Complete setup of your campaigns, adgroups and ads focussed on maximum profitability by increased ad relevance and laser-targeted ads. We will setup conversion tracking so that we know exactly which keywords are profitable and we can quickly elimate 'bad keywords'.
- Detailed PPC Campaign Analysis And Reporting - You will receive weekly detailed reports on the clicks, conversions and profitability of your campaigns.
- Split-Testing - We will 'split-test' your ads and consistently improve your click-thru-rates so that your bid prices drop and your profitability increases. We can also split-test the pages on your website to improve conversions.
Our service always starts with Google Adwords™ first. The reason is because they have special features that dramatically help to improve profitability. After the testing phases, we can duplicate the winning ads and keywords onto Yahoo and MSN to increase sales. This process increases profitability and decreases risk.
Our prices for PPC campaign management are determined on an individual basis by the amount of products/services you want to advertise and the amount of ads/campaigns that we create. We charge a setup fee and ongoing monthly fees depending on the time needed to manage your campaigns.
*We cannot guarantee that every PPC campaign will be successful. To be profitable, the webpage that your visitor lands on must be able to convert a visitor into a buyer. If necessary we can work with you and re-write your offer to improve conversions. (Copy-writing) Read more about: SEO Copywriting
We closely monitor each campaign and perform initial tests on each ad group for a pre-determined amount of clicks - determined by the profitability of your product/service and the bid price. This allows us to minimize risk. Some ads will be profitable - others will not. Once you have a profitable ad, it can continue to generate profit over and over.
Another function of PPC advertising is that you can test 2 different pages on your website and quickly see which one produces more sales. This is extremely valuable as you can use this information to maximize your website's ability to convert visitors into buyers.
Our PPC Campaign Management Services are designed to increase your profits, use our Contact Form to request a quote.
