Improve conversions with Database Marketing
(opt-in email marketing)

Some of the most successful marketers on the Internet today are database marketers. Dell Computer and Lands’ End are great examples. Database marketing is a great way to improve your sales. Studies show that many customers require multiple interactions with you before they will buy your product/service.

Database marketing has been used for a long time by Fortune 500 companies that have multi-million dollar marketing budgets. Now it is available to everyone. You can use an online Auto-Responder service to manage your lists and with one click you can send thousands of personalized emails.

An Auto-Responder service allows you to you create lists and schedule emails. You invite your customers to join your mailing list and you can provide an incentive for them to join. A great way to do this is to create a weekly/monthly newsletter and give them free content. If you have multiple markets (ex. mothers will babies and men who are interested in fitness), you can create multiple lists, one for each market. This way you can send relevant information and offers to improve your response.

Internet users are interested in information, by providing valuable free information you build a stronger relationship with your prospects and customers. The stronger your relationship is, the more likely they are to invest in your product/service. Database marketing is all about building relationships.

We recommend using Aweber as your Auto-Responder service. They charge $19.99 a month and you can have unlimited lists. When considering an autoresponder service the most important aspects are reliability and deliverability. Your database will be very profitable and you want to ensure that your list is safe and if is a server crashes your files are backed-up. Also, as spam filters keep improviing, you need to make sure that your email ends up in the customers inbox.

After joining Aweber you can watch the video tutorials and learn how to use the service. There are 2 ways to integrate this. The first way is to place an online form on your website (as you see to the right), the second way is to give your customers a special email you will receive from Aweber (ex. yourlist@aweber.com), and invite them to send a blank email to that address to join.

The Auto-Responder service allows you to setup emails that will go out to the customers at specific time intervals. Example:

• an email is sent to them immediately after they join welcoming them, and giving them a free gift
• an email is sent 3 days later with some valuable information
• another email is sent 7 days after they join with a special offer
• another email goes out 14 days after they join with more information...

Depending on your marketing goals, and client-base there are endless possibilities of how to structure this. Another benefit is that you can send an email to your whole list anytime you choose.

You are welcome to set this up on your own or you can use our professional Email Marketing Campaign service. We will setup your lists for you, create the emails and schedule, plus integrate this into your website. This is an excellent way to utilize database marketing.