What is SEO?

SEO is the art and science of optimizing your website to make it highly relevant for specific keywords. Search engine optimization can make your website appear on the first page of the major search engines. (Google, Yahoo & MSN)

Why do I have to optimize my web pages for search engines?

There are billions of web pages on the Internet. Obviously, they can't all be listed in the top 10 results. Search engines only list web sites that they consider to be relevant for a specific topic. If the search engines don't see that your website is about art supplies, they can't give your web site high rankings for that keyword. (The word keyword as we refer to it means one or more words)

As most web designers have not been trained in Search Engine Optimization, the majority of websites are not optimized for today's search engines. Many web designer view SEO as 'dirty tricks' because a lot of search engine optimizers use 'black hat' techniques. The 'black hat' tactics use 'trickery' to achieve high rankings and are 'spamming' the search engines.

As the search engines technology has grown rapidly in the last 2 years, they have started a process of delisting and banning websites that try to trick them. At Affordable SEO Services, we understand that you want to build your business to last. The Affordable Search Engine Optimization services that we provide are in accordance with Google’s_Webmaster_Guidelines

How do search engines rank pages?

Seach engines use mathematical formulas called algorithms to determine relevancy by analyzing the content of your web pages in relation to keywords, and comparing your webpages to your competition. The exact algorithms of each search engine are kept secret, however they all focus all on 2 main factors known as 'on-page' and 'off-page', or content and link popularity.

Content includes the quantity, quality, relevancy, and organization of information on your site. Link popularity includes the number of incoming and outgoing links, and the determined quality of those links.

Do you guarantee high rankings?

There are some seo companies that guarantee high rankings, many of these are scams. You can easily get high rankings for an obscure keyword like "orange art supplies", but if nobody is searching for that keyword - you're not going to get any visitors. The legitimate companies that do guarantee high rankings, cannot guarantee that you will maintain these high rankings. These rankings may last for months or only a few weeks.

It is for these reasons that we do not guarantee high rankings. Our focus is on making your website appear more relevant to the search engines than your competitors. This is a measurable process that brings results.

Search engine optimization is not about beating the search engines, it's about beating your competition. After analyzing the competition, the reasons why they are at the top is obvious.

How can I know that your services are legitimate?

You can compare our service with getting your car fixed by a reputable mechanic. The mechanic analyzes your car, tells you what's wrong, and then let's you know what he recommends and the different options that are available. You pick the option you want and he does the work.

At Affordable Search Engine Optimization Services, we work in a similar way. We start by analyzing your website and giving you detailed reports. Then we give you our recommendations and you choose the options that best match your goals and budget. Unlike many seo services that leave you 'in the dark', we let you know what we are doing and why we are doing it.



Continue reading to learn about the Affordable_Search_Engine_Optimization_Services that we offer...