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From: Jason Storm
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Hi,
As a webmaster, I know that it can be frustrating to check your ftp-stats and see that you're not getting enough traffic. "If you build it, they will come", just doesn't work on the internet!
Lena and I are dedicated to helping you achieve your goals and build your web presence. Unlike the majority of SEO companies, we encourage you to learn about search engine optimization so that you can make the right choices.
Search engine optimization isn't a mystery, it's an art and a science. As business owners, the search engines can be our best buddies- sending us free visitors everyday and putting money in our bank accounts. With the rising cost of PPC ads, it's really important to get as many free visitors as possible.
We realize that you want to build your business to last. By using ethical "white-hat" SEO techniques, you eliminate the risk of getting banned or de-listed.
Many webmasters are frustrated with SEO because the search engines are constantly changing their algorithms. This is actually a good thing, because the changes prevent people from 'spamming' the search engines with junky websites. If that was allowed to happen, the public would stop using the search enignes and this would make it harder for us to get our free traffic.
SEO is always a scientific approach. The fact is, there are 10 positions available on the first page for each keyword. In order for your website to be there, your site has to be more relevant than the other sites. By analyzing those sites, we can determine why they are appearing on the first page and make your website more relevant than your competitors.
We always 'pick our battles' when we do the keyword research. If you are only 150 lbs, you probably don't want to wrestle with an 800 pound gorilla! By optimizing for the right keywords and developing your link popularity, you can enjoy getting free traffic when your website is on the first page.
When we do our consultations, we give you our advice and recommendations, so that you can make the best choices for your business. By sharing with you what we are doing and why, you are invited to participate in the process and 'sail your ship' to the destination you choose.
We look forward to working with you,
Jason Storm and Lena Hellsten
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